Final edit updated Nov 28, 2009 22:40
Some days I’ll be thinking about a topic, and suddenly an unexpected connection appears. That just happened as I was reading two posts, one about potential changes to PageRank and another about a new protocol that Google is pitching to speed up web page loads. The PageRank discussion seemed to be completely about the marketing impact of this change on search engine optimization strategies, while the protocol discussions were centered on technology and global standards issues. It seems that these two apparently separate things may be very tightly coupled indeed.
PageRank, Page Speed And Marketing Effects
PageRank is supposed to measure the authority of a page, to determine whether
it is “the best” trusted and primary resource to answer the user’s search query. It is hard to fathom how response speed has anything to do with authenticity, authority, correctness of data or trustworthiness. It seems to be much more strongly linked to the cash position of the person or organization who authored the page, and how much they have invested in having the right page design, hardware and network infrastructure (either their own or hosted) to provide fast response.
One quasi-altruistic reason for adding or emphasizing page load in the PageRank calculations may be to nudge the web community to think more about page load speed when designing sites. However Read more…
“The Age Of Professional Fake Authenticity”
Please join us for a discussion every Tuesday at 12PM noon SL (US Pacific Time)
This Tuesday, Nov 24th, we will be at the Epoch Institute in Second Life™
Click here to teleport to the Epoch Institute in Second Life™
This Week’s Topic
The Age Of Professional Fake Authenticity
Professional advertising and marketing organizations have taken to social media as the “new new thing” that will be their future business and income. An increasing number of “digital marketers” are acting as writers and content providers for their customers, ghost writing large numbers of blog posts, Twitter feeds and other public facing items that purport to be authentic creations of their clients.
It seems that a new level of this professional social media marketing is emerging, including services that intersperse small numbers of advertising messages, disguised as normal authentic messages, in the streams of normal people for profit. (One article describing this phenomenon is linked below).
My impetus to talk about this topic was a discussion I had this past week, with a person who had been an intern at an advertising and marketing firm. This person, as a condition of their internship, Read more…
Today at the MassDOT Developer Conference we got to talking about the goal of changing the image of buses and other mass transit to be the solution of choice for a wider spectrum of people. Lost time is sometimes the reason that people will drive instead of taking public transportation. It often takes longer to get to your goal using mass transit, and while en-route, you often can’t get much done, other than people watching or reading.
Then this little idea appeared…