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“Part 2—Working Measures Of Virtual World Engagement and ROI”

Please join us for a discussion every Tuesday at 12PM noon SL (US Pacific Time)

This Tuesday, Dec 29th, we will be at the Epoch Institute in Second Life™

Click here to teleport to the Epoch Institute in Second Life™

This Week’s Topic

Part 2—Working Measures Of Virtual World Engagement and ROI (Return On Investment)

In our last session, we attempted to arrive at key measures to determine “The ROI” and “Virtual World Engagement” for virtual world and social media projects. I say “attempted” because we ended up with a variety of different positions and views on what constitutes the value center for engagement and ROI. Ultimately we decided that there is no single measure of value or ROI (other than dollars at the end game for business projects which could be measured in multiple ways, and measurable improvement of some sort for educational and social action projects.)

At the close of the discussion there was strong consensus that we needed another session on this topic. Actually it was closer to “we are going to continue this,” and so we will!

We decided that the path to metrics is to build a catalog of prototypical goals for various project scenarios in business, education and social action, with the premise that this will lead to some specific measures.

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Please join us for a discussion every Tuesday at 12PM noon SL (US Pacific Time)

This Tuesday, October 20, we will be at the Epoch Institute in Second Life™
Click here to teleport to the Epoch Institute in Second Life™

This Week’s Topic

Wall Street says that according to technical indicators the economic recession is over, and that we are in recovery, yet the jobless numbers continue to climb, and we all know that “things are not normal by any stretch of the imagination”.

What is going on with this recovery?  It seems that the nature of work is changing in front of us.  The kinds of companies that are becoming high fliers are in areas that didn’t exist just a few years ago.

What fallout have we not yet seen?  Current estimates suggest that job losses will continue to rise throughout 2010, and that housing prices aren’t at the bottom yet.

Where do we think the recovery is recovering “to”?  Will typical employment yield to task and project-based consulting?  The impact of the “instant communication globally networked society” is still being figured out, with multiple professions becoming unsustainable, and others appearing.  What will the new normal look like?

Join us Tuesday at 12PM noon SL, and thanks for being part of “We Are The Network”!

Best regards,

Joel

Reading links below – have fun and see you soon!

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