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Posts Tagged ‘Business’

2010-11-16 We Are The Network: Is Offshoring a Race to the Bottom or Race to the Top?

November 14th, 2010 No comments

Is Offshoring a Race to the Bottom or Race to the Top?

Please join our global discussion group
every Tuesday at 12pm noon U.S. Pacific / 3pm Eastern time

This Tuesday, Nov 16 at the Epoch Institute in Second Life

Click here to teleport to the Epoch Institute in Second Life
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This Week’s Topic

Is Offshoring a Race to the Bottom or Race to the Top?

The debate about offshoring, the practice of moving jobs to other countries—usually with the objective of lowering costs—raises consistent and harsh debate. There are arguments about whether offshoring is “good” or “bad” and whether it creates problems or enhances the local job market. A presumption of many is that by offshoring lower-end jobs, this will be a race to the top for the country sending work overseas, as more people can focus on the higher value “race to the top” jobs. Others claim that this is merely a short term gain which will generate a “race to the bottom” globally, leaving a wider gap between rich and poor, and further centralizing power.

Is offshoring a race to the bottom, or a race to the top? What will the short, mid and long-term results of continued globalization and offshoring look like?

Join us Tuesday at 12PM noon U.S. Pacific / 3pm U.S. Eastern time for an interactive discussion, and thanks for being part of “We Are The Network”!

If you do not have a Second Life account and would like a quick start to attend the session, please contact me for more information.

Best regards,

Joel

Reading links below – have fun and see you soon! Read more…

2010-08-10 We Are The Network: Why is the “Economic Recovery” of 2010 Jobless?

August 8th, 2010 No comments

Aug 9, 2010 – added links:
NY Time Op-Ed by Timothy Geithner “Welcome to the Recovery”
CS Monitor by Bill Bonner “Welcome to the Recovery? No, Mr. Geithner, the Twilight Zone.”
Human Capital League by Gautam Ghosh “10 Ways Work will Change over the Next Decade”

Why is the “Economic Recovery” of 2010 Jobless?

Please join our global discussion group
every Tuesday at 12pm noon U.S. Pacific / 3pm Eastern time

This Tuesday, Aug 10th at the Epoch Institute in Second Life

Click here to teleport to the Epoch Institute in Second Life
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This Week’s Topic

Why is the “Economic Recovery” of 2010 Jobless?

The “economic recovery” of 2010 has been good for Wall Street and the financial markets, and essentially non-existent for jobs, housing valuations, foreclosure and personal bankruptcy rates. Unlike recent recessions, where job recovery lagged, but could be measured in months, predictions suggest that a return to previous unemployment levels will likely take years.

Why is this recovery jobless in a long-term, persistent fashion that has not been seen for decades? Pointing at one symptom or cause at a time makes good press. It makes good politics. It is also a highly simplistic view of the problem .

What are the key trends and drivers for the jobless nature of this recovery? What part of the jobless nature of the recovery is due to offshoring, technology, global wage and cost inequity, politics, the behavior of financial institutions or are the key drivers elsewhere entirely?  Is the current state of the job market an indication of a very slow recovery, or of the start of a double-dip? Will the jobs lost be recovered, or is job recovery based on creation of new job markets (that themselves will not be supplanted by technology)?

Some commentary points to the elimination of middle class job opportunities as an outcome of current trends. If that is the case, will the restructuring stop there, or is this the start of a continuing erosion that will wipe out jobs at ever-higher levels of the work complexity and skills pyramid, until only a small fraction of careers are left?

Join us Tuesday at 12PM noon U.S. Pacific / 3pm U.S. Eastern time for an interactive discussion, and thanks for being part of “We Are The Network”!

If you do not have a Second Life account and would like a quick start to attend the session, please contact me for more information.

Best regards,

Joel

Reading links below – have fun and see you soon!

Read more…

2010-08-03 We Are The Network: Social Media Applied – How to Get Consulting Projects, Recruiters and Hiring Managers to Find You!

August 2nd, 2010 No comments

Social Media Applied – How to Get Projects, Recruiters and Hiring Managers to Find You!

Please join our global discussion group
every Tuesday at 12pm noon U.S. Pacific / 3pm Eastern time

This Tuesday, Aug 3rd at the Epoch Institute in Second Life

Click here to teleport to the Epoch Institute in Second Life
http://maps.secondlife.com/secondlife/Wells/97/56/27

This Week’s Topic

Social Media Applied – How to Get Consulting Projects, Recruiters and Hiring Managers to Find You!

Techniques for finding consulting projects and full-time jobs have changed radically in the last few years. Some of the changes have been driven by the emergence of social media. Others have appeared through changes to recruiting and hiring processes (for full-time positions), changing beliefs and strategies employed by hiring organizations, and large dose of new recruiting automation technologies.

While plenty has been written about social media marketing for products and services, little information is available to help job seekers understand how these changes affect what it takes to get found on this new playing field.

The number of applicants for any project or position outweighs the number of available opportunities by a wide margin (in recent times this number has been as high as 6:1, and is still almost 5:1). The large gap between supply and demand, coupled with new, advanced technologies, have changed the landscape of recruiting and seeking work in fundamental ways.

There is good news. Once you understand the new recruiting model, how the “recruiting ecosystem” fits together, and how companies, hiring managers and recruiters look at the process today, you can change what you do and obtain better results.

Instead of submitting your resume to job boards and wondering why you can’t get any results, you can know which possibilities to focus on, and how to get recruiters and hiring managers to start sending you messages asking if you’re interested in what they’re offering!

Moving from blindly submitting resumes, and getting no response, to having an inbound queue of recruiter and client requests is not instant. It does not rely on magic. It does not rely on luck. Each step is fairly easy, although some of the pieces involve new skills. There is real work involved, but this work can be done bit by bit. These new skills will pay you dividends for the rest of your career – so now might as well be the time to learn them!

Our session this week will be a slightly different format, in that I’ll start off by presenting some techniques and approaches developed and proven from experimentation, interviews with recruiters, and discussions with hiring managers and consulting firms, followed by a group discussion about how to best get from “Where do I start?” to fielding regular inbound queries asking “Are you interested in this opportunity?”

Join us Tuesday at 12PM noon U.S. Pacific / 3pm U.S. Eastern time for an interactive discussion, and thanks for being part of “We Are The Network”!

If you do not have a Second Life account and would like a quick start to attend the session, please contact me for more information.

Best regards,

Joel

Reading links below – have fun and see you soon! Read more…

2010-07-20 We Are The Network: Virtual World Success and Failure Factors – Past, Present and Future

July 18th, 2010 No comments

2010-07-19 Added reference link to blog post by returning Second Life CEO Philip Linden “Update on Strategy”

Virtual World Success and Failure Factors – Past, Present and Future

Please join our global discussion group
every Tuesday at 12pm noon U.S. Pacific / 3pm Eastern time

This Tuesday, July 20th at the Epoch Institute in Second Life

Click here to teleport to the Epoch Institute in Second Life
http://maps.secondlife.com/secondlife/Wells/97/56/27

This Week’s Topic

Virtual World Success and Failure Factors – Past, Present and Future

Virtual worlds grabbed the attention of marketers, companies and educational institutions several years ago, in no small part driven by the fast growth of Second Life™ and offerings for younger children such as Disney’s Club Penguin and many others. Some predicted that virtual worlds would “replace the 2D web.” Over the course of several years many competitors appeared on the marketplace. Today it is far less clear whether this evolutionary replacement will occur in the mid-term, if ever.

In this discussion we will analyze three phases of virtual world development, using the Second Life environment as a model for discussion (since it is the one that most participants in this group know the best).

We will look at Second Life’s initial strong growth phase, discussing which factors seem to have driven and limited growth even during that fast adoption period.

A second phase appeared, in which more targeted uses of virtual worlds appeared, although also through this period usage growth appeared to have stalled, and in many ways retrenched (from public data, it would appear that concurrency has fallen to levels roughly comparable to two years ago after a peak in early 2009). Although on a typical day about 10,000 new registrations are logged, only about 2% of these registrations result in active users (from data presented in a public forum around the launch of Viewer 2).

The third phase has yet to unfold, as we go forward to some form of global financial recovery (with or without jobs, a related but separate topic). Will this third phase look like continued decline for virtual world use, or growth, and what drivers will determine its shape?

We will discuss the corporate model, technical, community, marketing and external cultural and business/financial drivers for the growth or lack of growth through these phases. Is there a path that would result in strong future growth for virtual world technologies, has the market splintered in a fashion that reflects strong but less visible growth, and under what conditions would a system such as Second Life return to strong growth, or has it reached its ultimate size based on the number of people who are interested in its philosophy and concept base? Will virtual world concepts become dramatically widespread, but in some other form than a single-vendor connected system? Are there drivers that indicate that the concepts must evolve to be of interest to a dramatically larger audience?

Join us Tuesday at 12PM noon U.S. Pacific / 3pm U.S. Eastern time for an interactive discussion, and thanks for being part of “We Are The Network”!

If you do not have a Second Life account and would like a quick start to attend the session, please contact me for more information.

Best regards,

Joel

Reading links below – have fun and see you soon! Read more…

2010-07-06 We Are The Network: Can an Organization have a Personality Disorder?

July 5th, 2010 No comments

July 6, 2010 1:54pm Added “The Neurotic Organization: Diagnosing and Changing Counterproductive Styles of Management” to the reference links section. Thanks to John Jainschigg for pointing out this title.

Can an Organization have a Personality Disorder?

Please join our global discussion group
every Tuesday at 12pm noon U.S. Pacific / 3pm Eastern time

This Tuesday, July 6 at the Epoch Institute in Second Life

Click here to teleport to the Epoch Institute in Second Life
http://maps.secondlife.com/secondlife/Wells/97/56/27

This Week’s Topic

Can an Organization have a Personality Disorder?

Organizations talk about internal culture and market it as a selling point, both to customers and to potential staff. organizational culture reflects a concept of shared personality, often described in flashy, positive terms.

If organizations have an organization-level personality, can organizations (collection of many people) have collective personality disorders? Do organizational personality disorders map directly to individual personality disorders defined by mental health professionals?

How can organizational personality disorders be resolved? Are such resolutions possible?

Join us Tuesday at 12PM noon U.S. Pacific / 3pm U.S. Eastern time for an interactive discussion, and thanks for being part of “We Are The Network”!

If you do not have a Second Life account and would like a quick start to attend the session, please contact me for more information.

Best regards,

Joel

Reading links below – have fun and see you soon! Read more…

2010-06-15 We Are The Network: The Many Faces of Corporate Announcements – A Case Study

June 14th, 2010 No comments

The Many Faces of Corporate Announcements – A Case Study

Please join our global discussion group every Tuesday at 12pm U.S. Pacific / 3pm Eastern time

New Location! Tuesday, June 15,  we will be on the web using voice and group text chat (yet another platform experiment!)

This Week’s Topic

The Many Faces of Corporate Announcements – A Case Study

Linden Lab, the creators of Second Life™, have announced the release of 30% of the company’s staff, in order to “Generate Efficiencies and Support Investment in New Platforms.” Along with an official press release, there have been interviews with the CEO and numerous blog posts attempting to both divine the future path that the announcement foretells.

Corporate press releases serve many purposes, and this week we will analyze this release and related commentary to explore how to mine such releases for evidence and facts. It is tempting to stick with emotional “feel good thinking” or “disaster scenario thinking” responses to major corporate announcements, however it is often possible to reveal significant information from announcements by using critical analysis skills.

We will explore the stated and unstated elements of this announcement in case study form, in order to learn techniques for critical analysis of all manner of corporate and organizational announcements.
Read more…

2010-04-13 We Are The Network: The Changing Employer-Employee Relationship – What is a Career Today?

April 8th, 2010 2 comments

The Changing Employer-Employee Relationship: What is a Career Today?

Please join our global discussion group
every Tuesday at 12PM noon U.S. Pacific / SL time

This Tuesday, Apr 13, at the Epoch Institute in Second Life

Click here to teleport to the Epoch Institute in Second Life
http://maps.secondlife.com/secondlife/Wells/97/56/27

This Week’s Topic

The Changing Employer-Employee Relationship: What is a Career Today?

The concept of career has changed dramatically in our lifetime. For our parents, a career was often a single track kept throughout your working life. It was common to have a job working for one employer for years and sometimes decades. A 2008 data release from the U.S. Bureau of Labor Statistics showed the average worker aged 18-42 held 10.8 jobs. On average, workers now change jobs every 2.2 years (from data that precedes the recent severe recession, which has likely further altered these numbers.)

Where companies used to take care of their employees based on an unwritten contract of long-term responsibility, the contract, if it exists, has dramatically changed.

What are the expectations of employers towards their employees now? How do current hiring practices, on-going management practices and release practices illustrate new employer beliefs? What are the expectations of employees towards employers? What are best practices for finding and keeping jobs in a world in which increasingly the employee’s first interview is with a machine?

How have these changes altered the nature of work and of the career concept?

Join us Tuesday at 12PM noon Pacific/SL time for an interactive discussion, and thanks for being part of “We Are The Network”!

If you do not have a Second Life account and would like a quick start to attend the session, please contact me for more information.

Best regards,

Joel

Reading links below – have fun and Read more…

Why Ducking ROI Questions Hurts Your Career, and What You Should Do Instead

April 5th, 2010 1 comment

The Hidden Return on Investment Discussion

There is an untold perspective, amid the blizzard of posts and comments about measurement of, inability to measure, or the non-sensical nature of measuring ROI (return on investment) for projects. When you are asked “what is the ROI of this?” you are often being asking a set of questions—only one of which has anything to do with money, investment or returns.

An effective response to an ROI question requires an understanding of the organizational view of ROI. Absent an awareness of the organizational view, answers may be seen as disingenuous and evasive. Neither attempting to divert a reasonable question, nor attempting to demonstrate that there is no basis for the question are productive strategies, regardless of the language used to disguise the maneuver.

There is a better, more productive path to answering questions about Read more…

2010-03-09 We Are The Network: Viral Success Factors for Virtual Business

March 8th, 2010 No comments

Viral Success Factors for Virtual Business

Please join our global discussion group
every Tuesday at 12PM noon U.S. Pacific / SL time

This Tuesday, Mar 9, at the Epoch Institute in Second Life

Click here to teleport to the Epoch Institute in Second Life
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This Week’s Topic

Viral Success Factors for Virtual Business

Why does one viral virtual business attempt succeed, while others fail? What are the key aspects of a successful business plan, product model and marketing strategy that catapult a virally based virtual business into the headlines? What are some characteristics that work against success, and how can they be avoided?

This week we will explore these and other questions about the nature of viral virtual businesses. Bring in some examples of viral virtual businesses you know about, both on the web at large and in virtual worlds, so that we can compare and contrast their strategies and results.

Join us Tuesday at 12PM noon SL, and thanks for being part of “We Are The Network”!

Best regards,

Joel

Reading links below – have fun and Read more…

Categories: Misc Tags: ,

3 Simple Reasons that Integrated Marketing Communications has Already Won

February 14th, 2010 3 comments

The debates about Integrated Marketing Communications (IMC) appear to be continuing unabated. Integrated Marketing Communications, if you haven’t run in to this phrase before, is a set of strategies that remove the traditional boundaries between public relations, marketing, advertising and other corporate messaging, in both the online and offline spaces, to create an environment where all efforts are coordinated in a synchronized way.

These debates repeatedly raise a few questions. Is IMC a winning strategy? Is it the future? Is it the right thing to do? Can it be implemented in an old-school organization? … and others.

Recently I’ve been attending #IMCChat,  a great weekly Twitter Group Chat hosted by Beth Harte (@BethHarte on Twitter) and Anna Barcelos (@abarcelos on Twitter), and after these sessions and a number of side discussions decided that it’s time for me to weigh in.

Many of the arguments for and against separation of advertising, marketing, product management, branding and public relations are internally focused. Questions abound as to the merits of having silos, or silos with communication, or no silos at all, with discussion focused on whether these approaches work for the organization.

Inward-Facing Analysis is Fundamentally Flawed

I believe that any inward-based analysis is fundamentally flawed, that the battle was already fought in public on the social web, and has essentially nothing to do with the “view from inside the castle.”

Why do I feel comfortable making such a bald proclamation? The answer lies in the social media era itself, which I think of as starting around the time of The Cluetrain Manifesto, which was published ten years ago and recently revised. The words of each of the 95 theses seem to be just as powerful today as they were ten years ago, and perhaps even more so.

Three Reasons IMC has Already Won Read more…

Categories: Misc Tags: , ,