Home > Misc > 2010-06-15 We Are The Network: The Many Faces of Corporate Announcements – A Case Study

2010-06-15 We Are The Network: The Many Faces of Corporate Announcements – A Case Study

June 14th, 2010

The Many Faces of Corporate Announcements – A Case Study

Please join our global discussion group every Tuesday at 12pm U.S. Pacific / 3pm Eastern time

New Location! Tuesday, June 15,  we will be on the web using voice and group text chat (yet another platform experiment!)

This Week’s Topic

The Many Faces of Corporate Announcements – A Case Study

Linden Lab, the creators of Second Life™, have announced the release of 30% of the company’s staff, in order to “Generate Efficiencies and Support Investment in New Platforms.” Along with an official press release, there have been interviews with the CEO and numerous blog posts attempting to both divine the future path that the announcement foretells.

Corporate press releases serve many purposes, and this week we will analyze this release and related commentary to explore how to mine such releases for evidence and facts. It is tempting to stick with emotional “feel good thinking” or “disaster scenario thinking” responses to major corporate announcements, however it is often possible to reveal significant information from announcements by using critical analysis skills.

We will explore the stated and unstated elements of this announcement in case study form, in order to learn techniques for critical analysis of all manner of corporate and organizational announcements.

Join us Tuesday at 12PM noon U.S. Pacific / 3pm U.S. Eastern time for an interactive discussion, and thanks for being part of “We Are The Network”!

Registration (free – required to participate)

Please register for We Are The Network using the form below. Once you have registered, you will receive a confirmation email that includes the URL and Meeting Key you will need to attend the session, as well as a reminder email. Please contact me if you have questions or need any help with registration.
Note: If your RSS reader does not display the registration form below, please open the blog post using your web browser.

Best regards,


Reading links below – have fun and see you soon!

Linden Lab Restructures to Generate Efficiencies and Support Investment in New Platforms (PR Newswire)

Linden Lab Lays Off 30% of Staff (TechCrunch)

A Restructuring for Linden Lab (Second Life Blog)

Second Life CEO Looks to Future, After Massive Layoffs (Computerworld blog post)

M Linden Sends EMail on Linden Layoffs (Email from Mark Kingdon)

The Date may be 6-9, but a lot of people are taking it… (Crap Mariner, Second Life avatar)

Second Life Statistical Charts (Tateru Nino’s blog)

The Virtual Whirl: The Bottom Line

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Please Note – Mixed Text and Voice Session:

We Are The Network is an open, mixed voice / text discussion session. Please feel free to participate in voice only, using text chat only, or both, to your preference. The facilitator and some participants will be using voice, so you may wish to enable audio with your headset or speakers in either case so that you can hear the voice portions of the session.

Speaking is not required for this session, however if you do not enable voice, and use speakers or headphones, you will not be able to hear part of the discussion.

Thanks for attending!

Joel Foner (Second Life: Joel Savard)


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