Home > Misc > 2009-12-22 We Are The Network – Forterra And Metaplace Go Boom: What Does This Mean?

2009-12-22 We Are The Network – Forterra And Metaplace Go Boom: What Does This Mean?

December 21st, 2009

We Are The Network logo 300“Forterra And Metaplace Go Boom: What Does This Mean?”

Please join us for a discussion every Tuesday at 12PM noon SL (US Pacific Time)

This Tuesday, Dec 22nd, we will be at the Epoch Institute in Second Life

Click here to teleport to the Epoch Institute in Second Life

This Week’s Topic

“Forterra And Metaplace Go Boom: What Does This Mean?”

The closure of two virtual world platforms have just come to light in as many weeks. The first “not quite announcement” was Erica Driver‘s Tweet on December 18th: “It’s a sad day for the emerging immersive software sector. Forterra laid off 60% of its workforce. Remaining assets likely to be sold.” While there appears to be no public confirmation of this announcement, through various conversations I have reason to believe that we’ll be hearing something more about this turn of events, and that it is not rumor. The second announcement showed up in email directly from Metaplace, titled “metaplace.com is closing on january 1, 2010.” This email was written from this Metaplace blog post. The blog post suggests that the Metaplace environment that we know will be shutting down, and that there will be some new strategic direction undertaken by the remains of the organization.

What do these announcements mean? Do they indicate something more general about the viability of virtual worlds? Do they indicate the relative viability of business, consumer and educationally focused virtual world operations? What do we think the root causes for these companies to not reach critical mass, and are future attempts (ones that we know about or others that are not yet released) more or less likely to succeed?

(We had planned to continue our virtual world ROI discussion this week. I thought it would be more timely to have this discussion and then pick up the ROI discussion again next week after the holidays. See you soon!)

Join us Tuesday at 12PM noon SL, and thanks for being part of “We Are The Network”!

Best regards,


Reading links below – have fun and see you soon!

Metaplace closure announcement

Forterra Closure Report (Dusan Writer’s blog)

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Please Note – Mixed Text and Voice Session:

We Are The Network is an open, mixed voice / text discussion session. Please feel free to participate in voice or in text, to your preference. The facilitator and some participants will be using voice, so you may wish to enable voice in your viewer so that you can hear the voice portions of the session.

To enable voice, choose Preferences from the Edit menu, click the “Voice Chat” tab along the left of the form, and then make sure that “Enable voice chat” is checked. Again, speaking is not required for this session, however if you do not enable voice, and use speakers or headphones, you will not be able to hear part of the discussion.

Thanks for attending!

Joel Foner (Second Life: Joel Savard)

  1. December 24th, 2009 at 11:21 | #1

    I would be quite interested to read what some of the Epoch Institute regulars had to say abou this…is a chat log available from this discussion?

  1. December 22nd, 2009 at 01:27 | #1
  2. December 22nd, 2009 at 07:00 | #2
  3. December 22nd, 2009 at 10:16 | #3
  4. December 22nd, 2009 at 20:08 | #4
Comments are closed.