Home > Misc > 2009-08-25 Notes: Will Augmented Reality Shopping Drive A New Vision For Shopping?

2009-08-25 Notes: Will Augmented Reality Shopping Drive A New Vision For Shopping?

August 24th, 2009

Please join us for a discussion every Tuesday at 12PM noon SL (US Pacific Time)WeAreTheNetwork-istock-titled.001.150x88

This Tuesday, Aug 25, 2009, we will be at the Epoch Institute in Second Life™

Click here to teleport to the Epoch Institute in Second Life™

This Week’s Topic:

Augmented Reality, the addition of virtual digital imagery (even motion video) into real physical scenes, is already here – and it works using normal off-the-shelf smartphones, webcams and inexpensive personal computers. Major retailers are already launching exploratory initiatives that use these technologies.

What are the capabilities of Augmented Reality for retail and commercial use?

How will the addition of Augmented Reality change the shopping experience?

How will it change the nature, meaning and relevance of physical brick and mortar stores?

Will it change how we make purchasing decisions?

… and more!

Join us Tuesday at 12PM noon SL (US Pacific Time) for a great discussion!

Best regards,


Reading links below – have fun and see you soon!
Five To-Die-For Augmented Reality Shopping Apps
http://www.fastcompany.com/blog/cliff-kuang/design-innovation/shopping-augmented-reality(with short video demos)

IKEA Uses Mobile Augmented Reality To Engage Shoppers’ Imagination

My.IKEA video demo on YouTube http://www.youtube.com/watch?v=_Utp3-kTPKY

Virtual Shopping – Real Results

Zugara Webcam Social Shopping Application demo/pitch

Best Buy Announces Augmented Reality Shopping

We Are The Network Second Life Group (IM SL: Joel Savard to get an invite if this doesn’t show up in search)

We Are The Network Blog (you are here!)

We Are The Network Facebook Page

Joel Foner Twitter: http://www.twitter.com/JoelFoner (follow @JoelFoner)

PLEASE NOTE – MIXED TEXT AND VOICE SESSION: We Are The Network is an open, mixed voice / text discussion session. Please feel free to participate in voice or in text, to your preference. The facilitator and some participants will be using voice, so you may wish to enable voice in your viewer so that you can hear the voice portions of the session.

To enable voice, choose Preferences from the Edit menu, click the “Voice Chat” tab along the left of the form, and then make sure that “Enable voice chat” is checked. Again, speaking is not required for this session, however if you do not enable voice, and use speakers or headphones, you will not be able to hear part of the discussion.

Thanks for attending!

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