Home > Misc > 2009-08-25 Notes: Will Augmented Reality Shopping Drive A New Vision For Shopping?

2009-08-25 Notes: Will Augmented Reality Shopping Drive A New Vision For Shopping?

August 24th, 2009

Please join us for a discussion every Tuesday at 12PM noon SL (US Pacific Time)WeAreTheNetwork-istock-titled.001.150x88

This Tuesday, Aug 25, 2009, we will be at the Epoch Institute in Second Life™

Click here to teleport to the Epoch Institute in Second Life™

This Week’s Topic:

Augmented Reality, the addition of virtual digital imagery (even motion video) into real physical scenes, is already here – and it works using normal off-the-shelf smartphones, webcams and inexpensive personal computers. Major retailers are already launching exploratory initiatives that use these technologies.

What are the capabilities of Augmented Reality for retail and commercial use?

How will the addition of Augmented Reality change the shopping experience?

How will it change the nature, meaning and relevance of physical brick and mortar stores?

Will it change how we make purchasing decisions?

… and more!

Join us Tuesday at 12PM noon SL (US Pacific Time) for a great discussion!

Best regards,

Joel

Reading links below – have fun and see you soon!
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Five To-Die-For Augmented Reality Shopping Apps
http://www.fastcompany.com/blog/cliff-kuang/design-innovation/shopping-augmented-reality(with short video demos)

IKEA Uses Mobile Augmented Reality To Engage Shoppers’ Imagination
http://www.mobiadnews.com/?p=3829

My.IKEA video demo on YouTube http://www.youtube.com/watch?v=_Utp3-kTPKY

Virtual Shopping – Real Results
http://www.brandweek.com/bw/content_display/esearch/e3i27945265e8c954251e65ca9f07388ca1

Zugara Webcam Social Shopping Application demo/pitch
http://www.youtube.com/watch?v=NxQZuo6pFUw

Best Buy Announces Augmented Reality Shopping
http://www.adverblog.com/archives/003984.htm

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